Adobe Sees Massive TV Everywhere Growth From Single Sign-On
Adobe is already seeing strong results from its single sign-on authentication system, which was 首次宣布 2016年6月. With single sign-on (SSO), pay TV customers using set-top devices or browsers don't need to input their credentials every time they use a new broadcast or cable app. Adobe provided StreamingMedia.com with an exclusive first look at its data, showing that authenticated video starts have increased 46 percent year-over-year, now reaching 500 million. The number of unique TVE viewers has increased 25 percent year-over-year, putting the number at 20.500万年. Also, up to 45 percent of all authentications are happening by SSO.
Adobe Primetime authentication is used by 95 percent of programmer apps in the North American market, 该公司表示, providing authentication to 99 percent of North American pay TV households. It works with hardware created by Roku, 安卓, and Apple; web browsers; and all connected TV devices.
在SSO解决方案出现之前, subscribers needed to input their pay TV credentials every time they wanted to use a new supported app, and had to re-enter their 信息 every 30 days on average. According to Adobe, only 56 percent of log-on attempts were successful.
到2018年底, Adobe's SSO will work across devices even if they're not on the same Wi-Fi network. 在第二阶段, Adobe is rolling out SSO across all devices,布莱克·埃尔姆奎斯特写道, senior product marketing manager for Adobe Primetime, 在一篇博文中. “一旦启用, viewers will only be required to sign-on one time, 在任何设备上, to easily access all TVE apps across their desktop, 移动, 和OTT设备. This represents a significant evolution of the TVE user experience. 今天, this cross-device SSO functionality has already been enabled within specific operating systems like iOS, tvo, 和Roku OS."
[Note: A previous version of this article suggested that Adobe's authentication tools are used by DirecTV and Dish. 事实并非如此. StreamingMedia.Com对错误表示遗憾。.]
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